Sunday, September 09, 2018

FAO Everyone: New First Year Blogs #1

And we're off - the first of our all-new first year blogs!  Add them to your Reading Lists, go make nice, and remember what it was like for you when you first materialised on Planet CAA and didn't know your arses from your elbows!  Be a force for good and let's get these new recruits up to speed and having fun as soon as possible!

  1. Coyle Loughran @
  2. Vincent Lange @
  3. Ren Beaument @
  4. Victor Njue @
  5. Max Rowe @
  6. Karris Palmer @
  7. Ted Stapleton @
  8. Casper Jurkute @
  9. Molly Barker @


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  3. 3D Animation: Just What Your Product Needs

    The animation market is huge- it was worth over $254 billion dollars back in 2017. The market has unquestionably grown since then. As animation makes its way into the world of marketing, we'll unquestionably see its popularity rise even higher.

    9 Must-haves Before Embarking On 3D Animation

    When most people think 3D animation, they think entertainment. This is largely because of its capability to arouse emotion and captivate. The capability to captivate and motivate is in fact the reason why animation is so popular among marketers nowadays.

    That raises the question, "Is 3D product animation worth all the hype?

    Well, to be honest, it WORTH A LOT MORE THAN THAT!

    Think about giant brands such as Gillette and the ever popular Apple. Take a look at the Gillette ads and you will realize that a simple animation changed a lowly shave into an adventure. The big gain for the brand name is the perception the animation creates. Gillette was smart enough to realize that to rise above the competition, it had to move away from generic advertising. The advantage is that good animation is typically considered to be proof of a great product. Use 3D product animation and join the growing list of businesses that are dominating their niches.

    When 3d animation is utilized as a marketing tool, three main advantages are realized:

    1.Prototyping Made Simple: Prototypes are very expensive. To be fair, they do get the job done but, what if there was a cheaper alternative? Well, now you can. 3D product animation models your product in a virtual world and exposes it to the market. That is to say, you have the necessary feedback from the market without suffering the cost of a prototype.

    2.First Impressions Matter Most: Products are hardly entertaining to look at. Think about the Gillette brand without the 3D animation. Boring, right?

    3D product animation has the capability to change even the most boring of products into a blockbuster. The product is viewable across all 360-degrees with special effects added for that extra punch. When done correctly, animation will endear your brand to the relevant niche.

    Apple's iPhone X is a great example of this phenomenon. Its marketing relied greatly on 3D models. Some other brand names including Microsoft, Huawei, and Samsung have also employed 3D product animations. Now you know why they take over their respective niches.

    3.Money Talks: 3D product animation saves money. The 3D model can even be utilized to determine glitches in an unfinished product. Designers are afforded the opportunity to improve the brand before the prototypes come out.

    Animation is also easily the most cost-effective marketing strategy there is. Just look at the popularity of 3D modelling rigs and Virtual Reality equipment to have a feel of how hungry the world is for 3D.

    To sum it up, your product has a lot to gain from 3D technologies. You can give it glamor, appeal, and mystique. Being a contemporary development, animation gives your product legitimacy in the modern market. Bad first impression has been the doom of many products.

    Don't be part of the failures. Stir things up. Turn your advertisement into a 3D tale showcasing your product as the elegant and irresistible hero. Everybody loves those, or don't you?