Keith McNulty, global director of people analytics and measurement at McKinsey & Co., gives his top 5 tips for today's jobseeker... 1. Build a persona For an employer, a resumé is a pretty weak insight into most people. Basically, its an itemized list of education and employment. It's often uninspiring in format, and it doesn't convey a sense of what kind of a person you are. What engages your interest? What do you value? How do you work? The emergence of professional social media will eventually sound the death knell of the resumé. For me, it already has - I no longer keep an updated resumé and always point people to my LinkedIn profile. Professional social media like LinkedIn allows you to communicate so much more about yourself to prospective employers - you can share content and points of view, you can participate in discussions, you can share examples of your work. Job seekers should be focused on building their online persona via professional ...