Wednesday, May 17, 2017

FAO CAA Yr 3: Monday 22nd / Monday 23rd / Branding Workshops

This is you standing out from the crowd...

This is a reminder we've scheduled a 2 day workshop for you in regards to thinking about yourselves as creatives - and getting other people to think about you in the say way! Some official blurb:

"Understanding Branding theory will allow you to more clearly gain an insight into how Creative Professionals can clearly and successfully define who they are. You will then be able to apply this theory with regard to who you are and how you communicate this to the wider world.

The use of Branding is common in today’s world and marketplace. Branding is more than designing the correct logo or website with the right design and colours. It can have, at its core, a far more psychological basis. One could argue that much of today’s commercial world uses branding to one degree or another. If you don’t therefore have an understanding of branding, it can be hard to know where and how to pitch yourself. 

This two-part workshop will give you an overview of the ideas and theories around successful branding. It will then help you to explore your core and authentic values, skills and interests as a person and as a creative. By combining your core values, skills and interests as a person with an understanding of branding theory you will then have a powerful, insight into how to ‘brand yourself' as a creative professional. Following this, using the brand pyramid methodology, you will then learn strategies for promoting yourself, gaining customers and keeping them coming back for more!

As part of this workshop you will also gain an understanding of how the UCA Creative Enterprise team can assist you to gain entrepreneurial skills along with helping you if you are interested in becoming self-employed, freelancing or if you wish to start a business."

  • Day 1 - ‘Who are you?’ and ‘Why should potential clients be interested in you?'
  • Day 2 - ‘Who needs to know about you?’ and 'How will potential clients find out about you?'

The sessions begin at 10.30am in the CAA baseroom, and will finish at 4pm. You're expected to attend, not least because you should now all be thinking about sprucing up your online presence and thinking about yourself in terms of the message you'll be conveying to others as to who you are, what you do, and where you see yourself working.

Important: at 4pm on the Tuesday, I have to talk with you all about another survey (don't groan!) you're required to participate in six months from now.  It's an employment destination survey and it's my job to ensure that you're a) expecting it and b) confident in terms of giving accurate data.

If you could make sure you're classmates have seen this information, that would be great. Share widely.