Dear all - we need to consult with you about a proposed change to the title of your degree course.
Wait! Stop! Don't panic! Nothing is going to change in terms of content, curriculum, profile, existing relationships with industry and alumni etc. Your course isn't changing. Everything is fine. Relax!
The rationale prompting the discussion around a change of name for the degree is very simple and entirely practical, and it all boils down to the 'G' (as in 'Generated').
According to lots of market research undertaken by the University, the term 'Computer Generated' isn't top of the list when you're sixteen/seventeen considering a future in 'computer animation'. 'CG' is industry terminology (one with which we're all familiar on the course), but not the terminology of the pre-degree classroom or indeed of UCAS. Put more simply still, young people looking for our course aren't finding it as easily as we'd like them to, because their search terms don't include 'Computer Generated'. This is a term they come to know very well, but don't know prior to joining us.
We're proposing a very small change: moving from 'BA Hons Computer Generated Arts & Animation' to 'BA Hons Computer Animation Arts'. Needless to say, Alan and I have been discussing this for a while, and we're happy that dropping the 'generated' doesn't change the course philosophy or emphasis. I've also talked with Meg Bisineer about the proposed change and now I'm interested in what you think about 'dropping the g'. (We've also learned from the research undertaken that even having something as simple as an '&' in a course title can be unhelpful!)
So, I'd very like to hear your views, which you can leave as a comment, or if you'd rather, you can email me directly at email@example.com. The idea of change can be unwelcome I know, but I'm asking you to consider if the 'g' is key to our course - or if it's something we can lose without too much soul-searching.
So, for your consideration: 'Ba Hons Computer Animation Arts'
I look forward to your considered responses! Much appreciated :)