Something for all those people who believe that corporations and ad agencies are the real threat to human existence... This looks a bit like John Carpenter's They Live (1988) on some serious VFX steroids. Branded looks like another sci-fi swipe at the shiny surfaces of hyperreality and critique of consumerism-as-modern-utopia. I'm intrigued - and those tentacle things are satisfyingly squirmy! In common with Invasion of the Body-Snatchers, it would appear the threat is already among us!