Clothing retailer H&M have recently admitted to creating "completely virtual" models for their online catalogue, by photographing clothing on mannequins and then 'humanizing' them by superimposing elements of actual human models over the top. This is apparently to ensure a uniform shape and pose throughout the catalogue, as well as making shopping in H&M like visiting Madame Tussauds.
The original article can be found at Jezebel.com
http://jezebel.com/5865114/hm-puts-real-model-heads-on-fake-bodies
Steven Payne
Thanks Steve - it's The Stepford Wives!
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