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Showing posts with the label self-promotion

FAO CAA Yr 3: Monday 22nd / Monday 23rd / Branding Workshops

This is you standing out from the crowd... This is a reminder we've scheduled a 2 day workshop for you in regards to thinking about yourselves as creatives - and getting other people to think about you in the say way! Some official blurb: "Understanding Branding theory will allow you to more clearly gain an insight into how Creative Professionals can clearly and successfully define who they are. You will then be able to apply this theory with regard to who you are and how you communicate this to the wider world. The use of Branding is common in today’s world and marketplace. Branding is more than designing the correct logo or website with the right design and colours. It can have, at its core, a far more psychological basis. One could argue that much of today’s commercial world uses branding to one degree or another. If you don’t therefore have an understanding of branding, it can be hard to know where and how to pitch yourself.  This two-part workshop will g...

Author - in - Residence : 'Art & Making Of' - What to include in yours

This post is designed to give you a guide on what to include in your 'Art & Making of' Books.  I personally own a bunch of really cool 'Art Of' and 'Making Of' books for different films and animations that I love and when it comes to preparing the same books for my own projects I wanted to dissect what I find appealing about each different layout types and what is relevant to this level of work.  Below will be a list of pages that, if graphically designed to flow with your own projects could make a really cool, hold in your hand, printed document of all the hard work that went into your work. • A Cool Cover • Inset - Concept Art (Normally a piece of concept art to fill the page with a lower opacity) • Book Title on a page • Contents : Chapters - Pre-production - Production - Post Production - Conclusion - Acknowledgements • Inset • Back Cover For Example : When I make a book for 'How Winnie got her False Teeth' here ...

A Useful Guide to Typefaces

Saw this over at Flooby Nooby and thought I'd share it here - a straight-to-the-point guide to typefaces for artists, as poor choice of typeface is a common fly-in-the-ointment on CG Arts & Animation, both in terms of blog design, Art Ofs and associated branding.  Just take a moment to absorb the basics expressed elegantly here.  I particularly endorse the last bit of advice when it comes to graphic design: 'Don't Try To Be Original, Just Try To Be Good' .