Saturday, March 16, 2013

FAO CGAA Year 1: The Pitch - Venue Change & Some Advice



I've taken the decision to move your pitches to the CGAA baseroom on both Monday & Tuesday, with both events beginning at 10am.  Changes to my bookings of L1 have become so numerous that I'm keen to avoid disruption of your presentations - hence my decision to go elsewhere.  The baseroom will be set out a bit differently for the duration of the two days - with the centre tables removed to make room for rows of seating for invited guests and interested parties.  What this means is that your pitches are now rather more intimate - more 'up close and personal' - which is no bad thing.  You'll need to be ready for this.

If you could please use your network of creative partners to disseminate this information re. the venue change and start time for Group B, I'd be grateful.  Apologies too for the short notice.

As per a final crit presentation, you should create a dedicated 'Pitch post' on your blog from which you'll present, comprising a Scribd-published presentation and your presentation animatic as embedded video.  When embedding your Scribd document, I suggest you consider opting for 'slideshow' as opposed to 'scrolling', as the slideshow option offers you greater control of your material when presenting.

Below is a reminder of what your pitch presentation should include:

1) Resolution of research into 3 act narrative structure for chosen audience. (This section of your presentation should also summarise your ideas in regard to your chosen audience and any definitive influences your client might need to understand your decision-making.  Put simply, you should begin your pitch by very clearly stating which scenario you've chosen, for whom, for what reason, and the breakdown of your 3 act structure or sequence of information.  Keep this brief and to the point; you're showing your understanding of the content here and authority over the subject matter, not giving a blow-by-blow account of what we will soon see for ourselves in your animatic).

2) Fully-Realised Concept Art: format 16:9, Colour (at least 3). (This section of your presentation should link clearly to your intentions as laid out in your introduction; your concept art evidences your production design, which evidences your visual concept, which evidences your understanding of the audience for your film etc.  Here, you might want to 'unpack' your decisions around colour design, interface design, typeface etc.).

3) Presentation animatic with transitions and SFX. (This section should speak for itself!  If there are elements missing from your animatic - for example, if you're using a place-holder musical track - then yes, do explain this and justify your decision; i.e. 'This track isn't right, but it does express the mood I'm seeking to create in the final animation...'

In general terms, you should all begin your Pitch Presentations with a title page including your name, course title, unit title, project title and animation title.  

When you begin your presentations, you should introduce yourself to the panel.  You need to be warm, welcoming, authoritative, confident and upbeat.  You're going to be nervous obviously - but fake it and brazen it out!  Own the room.

Your presentations should last no longer than 10 minutes (including the playing of the animatic).  This means you need to be prepared.   Rehearse and time yourselves.  Please don't wing it.  If you're not yet sure how to pronounce some of the technical terms you're going to be using, find out how.  You're the experts in the room.  

If in doubt - keep the design & layout of your presentations simple; use white/plain backgrounds, avoid elaborate fonts and keep your image sizes consistent.  Avoid visual clutter.

Finally: on Thursday I went to the Strood Academy and presented to a group of sixthformers studying both science and media studies at A Level.  This group of sixthformers now have links to your blogs and have been asked to comment on your pitch presentations.  In truth, I cannot know how many of the sixthformers will participate in this process - (some seemed very keen) - but should you be the recipient of some non-CGAA feedback, you are to welcome this input and respond positively.  Involve them, engage with their feedback constructively, and participate.

 So - until Monday morning then... Good luck and 'Be Amazing!'

Onwards! 

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